Then is was the turn of Mike Butcher to talk about the effect of digital media on traditional media. Here’s a transcript of his speech, but there are some salient points that struck home with me. A new media turning things upside down is nothing new. The onset of print allowed insurgents to distribute information and organise in ways they never had before. Information of power - the greater its distribution, the greater the sharing of power and authority. Press simply has a smaller, cheaper and quicker competitor to deal with now - online. Like the way Craigslist totally undermines paid for classified advertising (so does Ebay). Now old media may be dealing well in parts, like Guardian Online, but it isn’t leading the way, at best it’s part of it. We’re going to see the old media continually squeezed by the new technical behemoths like Google, and the little niche start ups from the other side. It suggests a new model for media - take part and we’ll give you the space. Maybe the new model is less power at the top and more stuff coming up from the people on the ground. _________________

Libros Gratis